Media in the digital age is ever evolving, and these days, at a faster pace then ever before. A BIG part of our role as communication professionals is to stay on top of the trends to best understand how our clients can utilize these tactics and create clear, targeted brand strategies.
These are just some of the communication trends we are keeping our eye on in 2023.
Increased use of video communication: With the ongoing pandemic, remote work and virtual meetings have become the new norm. Video conferencing and collaboration tools have seen a significant rise in usage, and this trend is expected to continue in 2023.
Chatbots and AI-powered messaging: The use of chatbots and AI-powered messaging services for customer service and support is becoming increasingly popular. In 2023, businesses are likely to continue investing in this technology to provide more personalized and efficient customer experiences.
Influencer marketing: Influencer marketing has been a growing trend for several years, and it is expected to continue to be a popular marketing strategy in 2023. Brands will continue to collaborate with influencers to reach their target audience and increase their social media presence.
Virtual and augmented reality: Virtual and augmented reality technology is becoming more accessible and user-friendly. In 2023, we may see more businesses incorporating these technologies into their communication strategies to create immersive experiences for their customers.
Interactive content: Interactive content, such as quizzes, polls, and surveys, is becoming increasingly popular on social media. This trend is expected to continue in 2023, with more businesses using interactive content to engage with their audience and gather feedback.