PR, Media Relations, Earned Media, Digital Marketing, Influencer Marketing
Trusted Family Brand
Swerve was tasked with increasing Tineco’s brand awareness with a targeted consumer and driving audiences direct to
Tineco specializes in creating innovative, intelligent technology that makes everyday home products smarter and easier to use. Swerve is Tineco’s Canadian AOR.
Appealing to both media and consumers, the strategy targeted families and young adults with messaging that strongly resonates with their lifestyle needs.
Focusing on strategic influencer partnerships and an “always on” traditional media relations strategy across Canada, the team at Swerve continues to create meaningful chatter and keeps the brand top of mind with technology, home and lifestyle outlets.
From January 2021 to November 2021, we generated 364 stories across traditional, digital and social platforms, garnering 181,560,313 impressions. This provided Tineco with a significant share of voice within the Canadian market.
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