Tineco specializes in creating innovative, intelligent technology that makes everyday home products smarter and easier to use. swerve is Tineco’s Canadian AOR.
swerve was tasked with increasing Tineco’s brand awareness with a targeted consumer and driving audiences direct to priority retailers.
Focusing on strategic influencer partnerships and an “always on” traditional media relations strategy across Canada, the team at swerve continues to create meaningful chatter and keeps the brand top of mind with technology, home and lifestyle outlets.
From January 2021 to November 2021, we generated 364 stories across traditional, digital and social platforms, garnering 181,560,313 impressions. This provided Tineco with a significant share of voice within the Canadian market.