case study
tile
SERVICES PROVIDED
PR, Media Relations, Earned Media, Events, Influencer Marketing
Launch into the
Canadian market
Swerve was asked to successfully showcase Tile's investment in the Canadian market and build awareness of Tile's new Vancouver headquarters through B2B and B2C news stories.
The Ask
Launch TILE into the Canadian market by positioning them as both a leader in connected technology and as a lifestyle trendsetter.
In order to execute this partnership, Swerve leveraged Tile's Canadian executive team to announce the new Canadian office launch through news stories in top-tier B2B and tech-focused news outlets in Canada.
The ongoing strategy included developing constant pitch angles to leverage one of the worlds biggest first-world problems, lost keys and purses. We turned ‘lost-item’ scenarios and seasons into high-impact consumer news stories
The How
The Results
97,000,000
IMPRESSIONS
311
TRADITIONAL, DIGITAL & SOCIAL
66
EDITORIAL STORIES
15,917,581
IMPRESSIONS WITH CPC $0.00063
In order to execute this partnership, Swerve leveraged Tile's Canadian executive team to announce the new Canadian office launch through news stories in top-tier B2B and tech-focused news outlets in Canada.
Program resulted in 66 editorial stories and 15,917,581 impressions with a CPC of $0.00063.
Swerve launched the tile brand in the Canadian market with program results of
311 stories across traditional, digital + social platforms, garnering 97 million impressions
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