Tile Vancouver Office



Tile, the world’s leading maker of Bluetooth trackers, is opening an office in Vancouver, BC. This second headquarters represents its first new major office after its main campus in California.


To mark the occasion and generate hype for Tile's expansion, Swerve was tasked with organizing a media blitz day.

With only a few weeks to organize the announcement day, Swerve created materials, pitched media and organized interviews with Tile’s CEO CJ Prober for national and international audiences.

Through savvy pitching, eye-catching messaging and key partnerships, Swerve helped tell the world of a major expansion by one of Silicon Valley’s major players.



Pitch and secure Tile CEO interview opportunities with relevant B2B and technology-focused outlets

Liaise with the Government of British Columbia for quote from MLA and social media support

Draft a press release for the announcement and release manually and on the newswire

Coordinate a donation to local coding camp with Tile partner Herschel

Monitor and report all Canadian coverage and North American press release pickup

See for yourself

Secured 9 interviews with national outlets

66 editorial media stories for a total of 15 million editorial impressions