PR, Media Relations, Earned Media, Events, Influencer Marketing
Lifestyle Brand for Gamers
Razer™ is the world’s leading lifestyle brand for gamers. With a fan base that spans every continent, the company has designed and built the world’s largest gamer-focused ecosystem of hardware, software and services. As agency of record, Swerve's goal was to establish and solidly the brand as the leading lifestyle brand for gamers in Canada.
Fueled by insights, Swerve created a gamer-focused ecosystem strategy that would reach across newbie, expert and niche gamers.
We target a mixture of mainstream media, parenting influencers, and gaming and tech outlets to support key product priorities and seasonal moments.
The strategy included a combination of targeted content , events and influencer marketing partnerships to drive social awareness and engagement.
EARNED & PAID MEDIA
Since 2020, Swerve has secured almost 2.6 billion impressions across social media, online, print, and broadcast coverage
STRONGER CONNECTIONS. BETTER CONVERSATIONS. LET'S CONNECT