case study

RAZER

SERVICES PROVIDED

PR, Media Relations, Earned Media, Events, Influencer Marketing

Lifestyle Brand for Gamers

Razer™ is the world’s leading lifestyle brand for gamers. With a fan base that spans every continent, the company has designed and built the world’s largest gamer-focused ecosystem of hardware, software and services. As agency of record, Swerve's goal was to establish and solidly the brand as the leading lifestyle brand for gamers in Canada.

The Ask

Fueled by insights, Swerve created a gamer-focused ecosystem strategy that would reach across newbie, expert and niche gamers.

We target a mixture of mainstream media, parenting influencers, and gaming and tech outlets to support key product priorities and seasonal moments.

The strategy included a combination of targeted content , events and influencer marketing partnerships to drive social awareness and engagement.

The How

The Results

2.6 Billion

UNIQUE VISITORS

Social

ENGAGEMENT

Print

COMMUNITY ENGAGEMENT

Broadcast

EARNED & PAID MEDIA

Since 2020, Swerve has secured almost 2.6 billion impressions across social media, online, print, and broadcast coverage

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