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case study

Playmobil

SERVICES PROVIDED

PR, Media Relations, Earned Media, Events, Influencer Marketing,

Social Management & Content Creation

Social Amplification

For more than 40 years, Playmobil has inspired children to stimulate their imaginations as a trusted global toy brand.

Swerve has been the company’s AOR since 2014.

In addition to the ongoing PR initiatives,  Playmobil wanted to grow their Canadian Facebook page & creative content to increase followers and engagement.

The Ask

Fueled by insights, Swerve created an impactful social strategy focused on community engagement

Swerve created a strategic Facebook editorial calendar, inclusive of sharing and promoting photo and video content tailored specifically for a Canadian audience

The strategy included a combination of targeted content creation, events and influencer marketing partnerships to drive social awareness and encourage engagement.

The How

The Results

1,200,000

UNIQUE VISITORS

260%

ENGAGEMENT

300%

INCREASED FOLLOWERS

170%

INCREASED IMPRESSIONS

Within the first year of the program, Swerve increased followers by 300%, engagement by 260% and reach by 95% to 1.2 Million Unique Visitors. Our efforts equally increased impressions 170% to 3+ million.

STRONGER CONNECTIONS.  BETTER CONVERSATIONS. LET'S CONNECT

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