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PR, Media Relations, Earned Media, Events, Influencer Marketing
#BrandLove with Nanit
Swerve was tasked to drive awareness and build brand love with target audiences via a strategic PR program inclusive of traditional media outreach, influencer marketing and earned media coverage.
To build brand awareness, love and trust for Nanit we had to go beyond Tech and showcase the brand as a true parenting partner for peace of mind.
Appealing to both media and consumers, the strategy focused on better sleep and support you can count on, targeting young parents.
The strategy included a combination of traditional earned media and influencer marketing partnerships.
Swerve exceeded the annual story and impression goal in 10 months with 108 stories and 71,872,161 total impressions and a CPC of 0.0448.
STRONGER CONNECTIONS. BETTER CONVERSATIONS. LET'S CONNECT
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