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Campaign Award:

IABC Award of Excellence 

Winner, Media Relations category

Swerve was tasked with executing a Canadian public relations campaign for the Rubik’s 40th Anniversary.. The goal was to raise awareness for the milestone and invite Canadians, while at home during the COVID-19 lockdown period, to “finally” get around to learning to solve the cube. 


The team developed and executed an integrated public relations strategy to mark the anniversary of the iconic puzzle and promote the “Do the Cube” initiative in Canada. 


The award-winning program included a charitable initiative as a means to give back to teachers and students during the COVID-19 period, the use of an expert speedcuber and other professional Rubik’s Cube solvers in targeted media placements, earned media and influencer placements and a consumer call-to-action to participate in an online Rubik’s Guinness World Record attempt. 


Swerve’s efforts garnered an impressive 98 stories for a total of 112+ million impressions. 

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