Swerve was asked to successfully showcase Tile's investment in the Canadian market and build awareness of Tile's new Vancouver headquarters through B2B and B2C news stories. 

 

In order to execute this partnership, Swerve leveraged Tile's Canadian executive team to announce the new Canadian office launch through news stories in top-tier B2B and tech-focused news outlets in Canada.  

 

Program resulted in 66 editorial stories and 15,917,581 impressions with a CPC of $0.00063.

 

Activities included:

• Drafted Canadian office opening press release

  • Liaised with Government of Canada for press release quote from MP and social media support

• Pitched and secured interview opportunities with relevant B2B, national and local business and
  technology focused outlets in Canada

• Coordinated donation to local coding camp with Herschel

• Onsite media day in Vancouver, B.C. on May 29 

• Monitored and reported all Canadian coverage and North American press release pickup

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Next Challenge:

Launch TILE into the Canadian market by positioning them as both a leader in connected technology and as a lifestyle trendsetter.
 

What Swerve did: 

• Developed constant pitch angles to leverage one of the worlds biggest first-world problems, lost keys and purses. 

• We turned ‘lost-item’ scenarios and seasons into high-impact consumer news stories 

• Leveraged social influencer testimonials to educate audiences on the functionality of Tile as well as showcase it’s sleek and trendy look and feel

• Conducted one-on-one desksides with top media to experience Tile Mate and Slim

• Secured brand participation on top morning shows i.e. Marilyn Denis’ 10 Days of Giveaways 

 

Results:  

311 stories across traditional, digital + social platforms, garnering 97 million impressions