As agency of record, swerve was asked to help Medela launch its newest breast pump to drive consumer awareness.
Using a mix of traditional media and influencer relations, we designed and executed an emotional narrative that drove meaningful conversations amongst media and consumers surrounding the breastfeeding journey.
The campaign garnered over 220 stories and 18.7 million impressions. Coverage highlights included dedicated video content from Canada’s top parenting influencers as well as multiple pieces of coverage in Tier 1 outlets like Today’s Parent.
We also planned the brand’s first-ever virtual event featuring breastfeeding experts that led to multiple retailer sellouts.