case study
Mattel Canada
SERVICES PROVIDED
PR, Media Relations, Earned Media, Events, Influencer Marketing
Reconnect with Mattel Games
Mattel Canada challenged Swerve to create a marketing communications plan that would support mature games such as Pictionary and UNO - and drive purchases across the entire portfolio of titles.
The Ask
Fueled by insights, Swerve created an impactful rebrand opportunity: Reconnect with Mattel Games.
Appealing to both media and consumers, the strategy targeted families and young adults with messaging that strongly resonates with their values/beliefs.
The strategy included a combination of traditional earned media, events and influencer marketing partnerships.
The How
Swerve exceeded the annual story and impression goal, closing the year with 606 stories and 193,940,981 total impressions. We surpassed our story goal by 120% and impression goal by 240%. Mattel regained market share and month-over-month sales doubled in the games category.
The Results
193,940,981
IMPRESSIONS
240%
SURPASSED IMPRESSION GOAL
606
STORIES
120%
SURPASSED STORY GOAL
STRONGER CONNECTIONS. BETTER CONVERSATIONS. LET'S CONNECT