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Mattel Canada challenged swerve to create a marketing communications plan that would support mature games such as Pictionary and UNO - and drive purchases across the entire portfolio of titles.
Fueled by insights, swerve created an impactful rebrand opportunity: Reconnect with Mattel Games.
Appealing to both media and consumers, the strategy targeted families and young adults with messaging that strongly resonates with their values/beliefs.
swerve exceeded the annual story and impression goal, closing the year with 606 stories and 193,940,981 total impressions. We surpassed our story goal by 120% and impression goal by 240%. Mattel regained market share and month-over-month sales doubled in the games category.
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