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case study

Mastermind Toys

SERVICES PROVIDED

PR, Media Relations, Earned Media, Events, Influencer Marketing

Mastermind Toys is Canada’s largest privately owned, specialty toy and children’s book retailer, selling online at MastermindToys.com and in 68 locations across eight provinces.

 Swerve's mandate included strategic media relations, C-suite outreach for newly appointed CEO Sarah Jordan and influencer partnerships showcasing Mastermind Toys’ expert curation and product selection.

Re-brand for the

Millennial Parent

The Ask

Swerve was selected to re-brand and re-position Mastermind Toys and to introduce the brand to a new millennial parent demo.  Together, Swerve and Mastermind launched a campaign positioning it as the 'Authority on Play'.

Swerve's mandate included strategic media relations, C-suite outreach for newly appointed CEO Sarah Jordan and influencer partnerships showcasing Mastermind Toys’ expert curation and product selection.

To amplify this, Swerve's executed a strategic PR and influencer campaign targeting a younger demographic to promote its new focus on toy curation and product selection for a new generation of kids.

The How

The Results

137,000,000

IMPRESSIONS

2021

CPRS AWARDS OF EXCELLENCE

GOLD + COVID GOLD WINNER,

EXTERNAL COMMMUNICATIONS

450

STORIES

2021

MarCom AWARD PLATIMUM WINNER

Over two successful years, Swerve secured more than 450 stories including BNN, Globe & Mail and The Voice Of Retail podcast, resulting in more than 137,000,000 impressions.

 

Swerve's work for Mastermind Toys won several top industry awards including:

2021 CPRS Awards of Excellence

Gold + COVID Gold Winner, External Communications

2021 MarCom Award, Platinum Winner, Public Relations

STRONGER CONNECTIONS.  BETTER CONVERSATIONS. LET'S CONNECT

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