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Mastermind Toys is Canada’s largest privately owned, specialty toy and children’s book retailer, selling online at and in 68 locations across eight provinces.


Swerve's mandate included strategic media relations, C-suite outreach for newly appointed CEO Sarah Jordan and influencer partnerships showcasing Mastermind Toys’ expert curation and product selection.


Swerve has garnered 457 stories, (combination of editorial and social) including BNN, Globe & Mail and The Voice Of Retail podcast. Total of 137,496,441 impressions. 



2021 CPRS Awards of Excellence

Gold + COVID Gold Winner, External Communications


2021 MarCom Award

Platinum Winner, Public Relations Program 

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