Mastermind Toys is Canada’s largest privately owned, specialty toy and children’s book retailer, selling online at MastermindToys.com and in 68 locations across eight provinces.
Swerve's mandate included strategic media relations, C-suite outreach for newly appointed CEO Sarah Jordan and influencer partnerships showcasing Mastermind Toys’ expert curation and product selection.
Swerve has garnered 457 stories, (combination of editorial and social) including BNN, Globe & Mail and The Voice Of Retail podcast. Total of 137,496,441 impressions.
2021 CPRS Awards of Excellence
Gold + COVID Gold Winner, External Communications
2021 MarCom Award
Platinum Winner, Public Relations Program