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case study

Kitch

SERVICES PROVIDED

PR, Earned Media, Social & Digital Marketing, Influencer Marketing

 Fresh For Fall

In addition to our ongoing efforts as agency of record for PR and Social Media Management, our mandate included developing a strategic campaign to support the annual ‘Fresh For Fall’ sale and drive consumers to the  e-commerce website.

The Ask

Kitch is an Edmonton-based company that is changing how Canadians approach home renovations by providing premium cabinet doors for IKEA® projects. 

Swerve responded with a five-week campaign inclusive of developing creative ad sets, ad placements on Instagram and Facebook, as well as in-feed and Instagram Stories.

The strategy included a combination of traditional earned media, social and digital ad strategy.

The How

The campaign reached 474,311 individuals with our cost per click (CPC) at $0.005. Our efforts drove 7,480 individuals to the website bringing in $780,000 total sales. 


The Results

474,311

INDIVIDUAL REACH

7,480

DRIVE TO WEB

$0.005

COST PER CLICK

$780,000

TOTAL SALES

STRONGER CONNECTIONS.  BETTER CONVERSATIONS. LET'S CONNECT

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