case study
Kitch
SERVICES PROVIDED
PR, Earned Media, Social & Digital Marketing, Influencer Marketing
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Fresh For Fall
In addition to our ongoing efforts as agency of record for PR and Social Media Management, our mandate included developing a strategic campaign to support the annual ‘Fresh For Fall’ sale and drive consumers to the e-commerce website.
The Ask
Kitch is an Edmonton-based company that is changing how Canadians approach home renovations by providing premium cabinet doors for IKEA® projects.
Swerve responded with a five-week campaign inclusive of developing creative ad sets, ad placements on Instagram and Facebook, as well as in-feed and Instagram Stories.
The strategy included a combination of traditional earned media, social and digital ad strategy.
The How
The campaign reached 474,311 individuals with our cost per click (CPC) at $0.005. Our efforts drove 7,480 individuals to the website bringing in $780,000 total sales.
The Results
474,311
INDIVIDUAL REACH
7,480
DRIVE TO WEB
$0.005
COST PER CLICK
$780,000
TOTAL SALES
STRONGER CONNECTIONS. BETTER CONVERSATIONS. LET'S CONNECT