Founded in Québec, Hatley is a global premium clothing and accessories brand for babies, children and women featuring original hand-illustrated prints, celebrating the relationship between fun and fashion. swerve is Hatley’s Canadian AOR.
swerve was tasked with raising brand awareness, building equity and driving product desire and purchase consideration of Hatley’s baby line.
swerve executed a strategic program layering in attention-grabbing influencer partnerships and an “always on” traditional media relations campaign to drive interest in the brand and create buzz.
From May 2021 to November 2021, we garnered over 146 stories and 44 million impressions across traditional, online and social media outlets.