Within our program, instax products are presented through a lifestyle lens to media and influencers across Canada, showcasing them in a tangible, accessible way.

Appealing to both media and consumers, the strategy targeted the young lifestyle demographic through traditional, digital and social platforms.

Swerve leveraged our network of trusted influencers, media partners and DIY experts to secure gift guide and listicle features in key traditional outlets, while seeding “surprise and delight” deliveries to key fashion and lifestyle influencers from coast to coast.