PR, Media Relations, Earned Media, Events, Influencer Marketing
instax Brand Power
Swerve is the Public Relations AOR for FUJIFILM Canada and its lineup of imaging products, including the cult-favourite line of instax instant cameras. Our task is to solidify instax as THE lifestyle consumer imaging brand.
Within our program, instax products are presented through a lifestyle lens to media and influencers across Canada, showcasing them in a tangible, accessible way.
Appealing to both media and consumers, the strategy targeted the young lifestyle demographic through traditional, digital and social platforms.
Swerve leveraged our network of trusted influencers, media partners and DIY experts to secure gift guide and listicle features in key traditional outlets, while seeding “surprise and delight” deliveries to key fashion and lifestyle influencers from coast to coast.
Over the course of 8 months, Swerve’s efforts resulted in more than 1.1 billion impressions across traditional, digital and social platforms, with coverage in Tier 1 outlets including Style at Home, BuzzFeed, and ELLE Canada.
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