"6ix Adventure"

X-T3 Launch Event


Fall is camera launch season for the photography industry. Even with a fantastic product like the FUJIFILM X-T3, we needed to create an unforgettable and unmissable event to coincide with the camera's launch.

The event was catered to influential and professional camera YouTube outlets that produce high-quality and educational content.

An exclusive and immersive experience was designed by Swerve and FUJIFILM for Canada’s top tech and camera content creators. They had the opportunity to shoot once-in-a-lifetime activities that showed off the new camera features.



Create a day-long launch event in a trendy urban environment

Arrange activities that show off the X-T3’s newest and updated features

Invite an exclusive list of targeted tech expert influencers with an average 10K views per video

Inspire each expert to post three social stories and one YouTube video within two weeks

Leveraging the experts' channels, increase FUJIFILM's audience engagement rate an average of 5% across all content

Provide select experts with the camera for a week after the event to create quality review videos

Take a look

239 stories across multiple platforms (Instagram, Twitter, YouTube)

Guests on average posted ten times more than expected 

Nearly double the engagement

goal at 9.52%


The launch won an Award of Merit at the 2019 IABC Toronto Ovation Awards.  




Take Kayo,

39.6k subscribers

[Swerve] did a great job from the start, right from arranging my flights, hotel and limo service, to the day of the event itself. Keep up the good work and I hope to work with your company again in the near future.

Scott Jarvis, social media coordinator, Henry’s Camera

I had a great time and got tons of content. Over 100GB worth! Everything went perfectly yesterday from our perspective and… we definitely look forward to working with you again!

Gajan Tharmabalan,

5.9k subscribers

Your care and attention to detail made it an incredibly smooth experience. As vendors, it made our jobs much easier and allowed us to focus on capturing content for our channels.