Farm Boy stores have been providing a fun and friendly, fresh market shopping experience for over 38 years.
As AOR, our mandate is to generate awareness for Farm Boy’s retail expansion and its private label products. Our ongoing efforts include a strategic combination of PR including influencer partnerships, B2B and B2C media outreach, in-store activations to support openings and ongoing seasonal storytelling.
Since January 2020, swerve has secured 342 stories for store openings and 498 stories featuring the Farm Boy brand and private label products. Results to date total 180+ million impressions across social media, online, print, broadcast and radio.
Farm Boy experienced the largest turnout for a store opening for the St. Catharines location due to the coverage secured by swerve, with 100+ customers lined up outside the store before the doors opened.