PR, Media Relations, Earned Media
GOING BEYOND MEDIA
D-Link, a leading technology company specializing in networking solutions for the home and business, was launching two new wi-fi enabled home monitoring cameras with unique features. To achieve their sales goals, the company needed to get the message out to as many consumers as possible.
Positioned D-Link’s new monitoring cameras as a convenient and easy way to monitor the home for security, babysitting and pet activity.
Swerve went beyond traditional media reviews and leveraged the influential voice of parenting and lifestyle Canadian bloggers to reach their followers
Targeted top tier media and blogger contacts with successful social media channels for extended brand exposure.
The program resulted in coverage beyond set expectations with 47 stories, over 7,621,717 impressions, an ROI of 1,757% and cost-per-contact of $0.0006
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