PR, Media Relations, Earned Media, Events, Influencer Marketing
Standing Out From The Crowd
Children’s sleep aid company Cloud B was looking to rise above the clutter of a saturated children’s toy market. New product launches needed to be promoted alongside older Cloud B toys in a
Swerve organized targeted outreach to both traditional and digital influencers with large social media followings.
Appealing to both media and consumers, the strategy targeted families with messaging that strongly resonates with their values/beliefs.
We conducted tailored pitching to all top tier media, introducing
Cloud B with new, creative story angles resulting in fresh coverage.
Our results were amplified through the use of traditional deskside meetings and national media tours.
Swerve exceeded coverage beyond set expectations with 842 stories and over 80.7 million impressions,ROI: 5,967.5%,Cost-per-contact of $0.0006.
STRONGER CONNECTIONS. BETTER CONVERSATIONS. LET'S CONNECT