The Ultimate Lighting McQueen Toy is Reactive and Intuitive in Design

May 25, 2017 | Client: Sphero | Blog: Trendhunter |

Toy manufacturer Sphero and Disney•Pixar have teamed up to create an app-enabled Ultimate Lighting McQueen car toy. The launch celebrates the upcoming theatrical release of Cars 3 and aims to change the way audiences think about interactive toys and their capabilities.

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